Category

Systems

DIYMarketers with Ivana Taylor| Read It and Reap | Building Your Booming Business

DIYMarketers: Read It and Reap

By | Building Your Booming Business, Contact Manager - CRM, David Bryant Mitchell, Finance, Leadership, management, Marketing, Motivation, Operations, Sales, Strategic Planning, Systems | No Comments

I had a lot of fun on this interview…..caution, I had technical difficulties on my end at about 17:12, but check out how I worked around it and was able to get back on the call by 18:34….

Here is what Ivana Taylor says about the book:

“For years, David Mitchell has been coaching businesses and business leaders to success by helping them build the tools and processes they need to make a business successful.

He knows the secrets for why businesses succeed, why customers stay loyal or leave, and how to be an effective business leader.

Unfortunately, it would be impossible for him to coach every business, so now he has written Building Your Booming Business to share the main strategies businesses need if they want to get ahead and stay there in a competitive marketplace. And surprisingly, it’s not all about profit or even having a better product.”

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Entrepreneur's Library with Wade Danielson

Interview: The Entrepreneur’s Library

By | Building Your Booming Business, David Bryant Mitchell, Finance, Leadership, management, Marketing, Operations, Strategic Planning, Systems | No Comments

Entrepreneur's Library with Wade Danielson

I was recently interviewed by the Entrepreneur’s Library Podcast.

We talk about the 5 Foundations every business needs to be successful. I also give a couple of influential books that I’ve read that’s helped me sculpt my personal foundations. We also discuss step-by-step business strategies and advice that will not only take your business to the top, but will help you systemize your business, build an effective team, provide high quality customer experiences, and drive more sales. The goal of the book is alleviate the consequences that come with unmotivated employees, escalating business issues, and an overworked schedule.

Enjoy!!

 

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Stop depending on tactics, string them together for a better business strategy

Strategy

By | Follow-through, Marketing, Strategic Planning, Systems | No Comments

I taught my son several years ago the basics of chess. I love the game and can remember the countless hours I spent playing with my father. It was something I wanted to share with my son.

He did not take to the game like I had hoped, and so our games have been sporadic over the last several years. It wasn’t until recently that he has found a new fascination with the game. He engages with the game better because he now understands that the pieces should never move independently of each other – but in coordination. The power of each piece is multiplied by the pieces involved in any given gambit (for non-chess players that is a short sequence of moves that provides a specific result – usually involving the sacrifice of minor pieces to accomplish a better position).

He has discovered that playing a strategy is much more effective – and fun – than playing with unrelated tactics.

The same is true for business. Often business leaders become dis-interested in marketing or business strategy because they are trying to play with tactics and forgetting the overall strategy. They find themselves frustrated as everything they try is thwarted repeatedly.

So how do you know if you are using marketing tactics instead of strategy? Here’s a quick test:

  • You are not sure how your customer interacts with a tactic. What do you expect them to do? What grabs their attention best? What have engages them and keeps them coming back to it? A great example for this is social media. Most businesses spend months trying to conquer this medium without understanding how their customers interact with it and how to encourage those customers to leave the social media space to interact with them in a new way.

Which leads us to test question 2:

  • Your marketing does not coordinate with any other methods you plan to use in your marketing. How do you get someone from your page to your leads list? How do you follow up on that lead?
  • Finally, you know you are using a tactic if you are not sure how this will result in a sale or repeat sales.  Without a clear path from tactic to sale, you are throwing money into the wind and hoping some of it blows back to you. You will only get partial results.

If you find yourself doing any of the three above, you are only playing the game with pawns. You will find yourself disinterested in the game in the long run.

As a side note: I never beat my father at chess until I was in my 20s – and that was because I finally started using a deeper strategy than he did. Read More

The Five Foundations

By | Finance, Leadership, Marketing, Operations, Strategic Planning, Systems | No Comments

A business is nothing more than a system of systems that creates value. And every business needs five basic systems, which I call the Five Foundations of Business:

What are the Five Foundations?

Discover the five foundations your organization needs to succeed.

  • Marketing—Finding the quickest path to the sale.
  • Management/Leadership—Identifying the destination, developing the path, and creating a team to accomplish it.
  • Operations—Delivering the service.
  • Finance—Managing the value created through superior marketing and operations.
  • Systems/Controls—The grease and glue that keeps the other four Foundations moving smoothly and holds them together.

Getting these systems to work for you as efficiently as possible is the essence of creating a successful business. Once you have created and fine-tuned the systems, it becomes much easier to sell your product, create viral word-of-mouth, hire employees, lead and manage them, expand into new markets and additional sites, and to franchise. Plus, life is easier and more enjoyable when your business generates income for you and your lifestyle. Finally, the systems make it possible for you to create a business worth selling when you’re ready to retire or move on to your next venture. Of course, within those categories, how the specific systems that create widgets, tools, knick-knacks, food, services, or experiences will work depends entirely on you as the business owner.

If you decide to read Building Your Booming Business, take the time to review your systems. Where is the hand-off from one system to the next? What systems are missing or not performing as well as they could within each of these “Business Foundations?”

Why should you trust me? What makes the material in Building Your Booming Business worth the time to read and implement?

I have always had an entrepreneurial bent. At eleven years old, I used the drawing program on my dad’s IBM 286 to make a half-page flyer advertising that I was available to do a variety of odd jobs. Then I distributed about 100 of them throughout my neighborhood. I had a few calls over the next couple of weeks to mow lawns, babysit kids, and a number of similar tasks. Within a couple of weeks, I was bringing home about $150 a week. A year later, one of my customers, who was the general manager for a local lumberyard, asked me to give him a bid for regularly mowing about two acres of grass around the business. Once I sealed that deal, I was bringing in an additional $120 every ten days. In 1989, that was a lot of money, especially for a twelve-year-old. Don’t worry; I spent most of it irresponsibly.

Since then, I have run business organizations as large as 200 employees, increased revenues by 40 percent in less than three months, and have battled almost every operational obstacle imaginable. I even had to pull a department out of a financial disaster.

More importantly, I have successfully coached scores of other entrepreneurs, managers, and owners on how to be successful doing the same things I have done. Many of them have more than doubled the sizes and profits of their businesses, created more time for themselves, and even sold their businesses for profit.

Why would what I have to share in this book work for you? You’ve probably tried training programs and systems before. You’ve tried seminars, books, coaching, and spent lots of time trying to get your business to break barriers.

The reason I know that what I have to share can help you take your business to the next level is that I have actually implemented, either in my own business or in the businesses of my clients, every concept in this book, and I have seen great successes as a result. Even if you only use one of the strategies I offer, you can move your business forward, or you can apply all of them to make your business boom.

To get a copy of the introduction and the first page, check out http://BuildingYourBoomingBusiness.com

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Your legacy is more than just working like a mad-person. It also means working smart. Leveraging sales, delegation of less important tasks, efficient production systems, proper controls and key measurements are all things we need to get the most of our efforts.

As a man I can be ignored

By | Accountability, Leverage, Motivation, Systems | No Comments

Your legacy is more than just working like a mad-person. It also means working smart. Leveraging sales, delegation of less important tasks, efficient production systems, proper controls and key measurements are all things we need to get the most of our efforts.“As a man I can be ignored . . . ; but as a symbol I can be everlasting”

In the movie Batman Begins, we see the moment when Bruce Wayne reveals to his loving and ever-faithful butler, Alfred, his intention to become a symbol. Bruce has discovered that his legacy must become more than just his individual efforts. Your business must become your symbol that is everlasting. Steve Jobs, Warren Buffett, Bill Gates, and even Donald Trump have become more than themselves. They can’t do everything themselves. Richard Branson, when asked how he managed so many companies, responded that his key is to do as little in managing the day-to-day as possible.

 

Your legacy is more than just working like a mad-person. It also means working smart. Leveraging sales, delegation of less important tasks, efficient production systems, proper controls and key measurements are all things we need to get the most of our efforts. Take some time evaluate how you can better utilize your energy and talent to grow your revenue, streamline your resources and ultimately improve your profits.

 

Your team wants to follow you. They need you to be their hero. The challenge of being a hero is knowing how to slay the dragons, teaching them to slay their own dragons, and not sacrificing the damsel in distress. Following through with your promise, providing a clear path to complete the quest, and holding values above convenience make someone a hero. The same is true whether you are talking about your employees, your clients or your family.

 

Stare down that dragon. Don’t compromise on values and principles. Lead the people around you using virtue, honesty and fairness. They want to follow.

 

is the author of the upcoming book Building Your Booming Business. He is also business coach and consultant that works with business owners and managers to create momentum in their business with strategies and tactics that they can implement today. These strategies are based on the five foundations of business: Marketing, Leadership, Operations, Finance and Systems.

How to Build Systems and Processes to Grow Your Business

By | Leadership, Leverage, Operations, Systems | No Comments

Business Direct PodcastI was recently interviewed on a  podcast (online radio show) and wanted to share this with you on my website. You can listen to the podcast below or read the transcript.

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When you run a business there is never a shortage of things that need to get done. But if you have systems and processes in place for how you do things, then you can automate and delegate large portions of your business responsibilities so you can focus on work that will truly have an impact.

Today we’re speaking with Dave Mitchell about how to build systems and processes that you can use to grow your business. Dave works with business leaders to create momentum in their business by focusing on the 5 Foundations of Business, which he’ll share more about in the interview below.

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For real change to happen, you have to identify your sacred cows.

Sacred Cows

By | Leadership, Operations, Systems | No Comments

For real change to happen, you have to identify your sacred cows.We’ve all heard the term “Sacred Cow,” but have you ever wondered what it really means? It is a reference to the Hindi belief that cows are a sacred animal and carry the souls of relatives. They are therefore revered and not used for food. In business we often refer to people, projects, or systems as a sacred cow when they cannot be questioned, criticized, or considered for elimination.

In your business, some of the processes currently in use have become sacred cows and your team will adamantly resist changing them.

The reasons for the resistance are simple. First, your people will resist change because they have adjusted their own habits and workflows to the systems already in place. Changing those processes will require them to change. Second, many of the processes that are currently in use have been developed on the fly by the people using them – namely your people. They are emotionally tied to those process and suggesting that they are changed can imply in their minds that the work they did was not good enough.

Your new announcement to “systematize” or make the business more efficient will be met with skepticism. That’s why the first set of sacred cows you have to sacrifice are your own. There are many aspects of the business that are your baby. It’s something that you put your heart and soul into in order to make it work.

The great part of being an entrepreneur is that when you have a great idea you can direct your energy into the area that excites you the most. However, your entrepreneurial ADD may have taken you down the rabbit hole. Be open for your team, consultant, coach or mastermind group to put the mirror in front of you. Know when to swallow your pride and make a change in yourself. When your team sees you making the sacrifice, it makes it easier for them to place their sacrifices on the altar with yours.

Even though you’ve taken the lead and example of having a willingness to change and it will be easier for them to follow, it will still be difficult for many of them. It won’t happen overnight. In fact, the process of change never ends. The sooner the team realizes that and is willing to accept it, the more efficient your business will become.

is a business coach and consultant that works with business owners and managers to create momentum in their business with strategies and tactics that they can implement today. These strategies are based on the five foundations of business: Marketing, Leadership, Operations, Finance and Systems.