Discriminating Between Opportunities

By January 7, 2013Marketing, Systems

Cullinan 1 – one of the largest diamonds in the world

“The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.”


Michael Gerber
Author of The E-Myth Revisited

One of things I present in many of my seminars and presentations is that many business owners tend to chase “the shiny new penny”. They get into the mindset that the reason they are not succeeding is because there is some opportunity they are missing, some key strategy they are not using, or some person they don’t know yet. 

I have heard several versions of the farmer or rancher who sold his property to seek his riches elsewhere – only to discover that the man who bought the property found a large amount of diamonds or gold (depending on the version) already on the property. While I don’t believe every patch of earth has large amounts of diamonds in it, I do believe what the parable is teaching.

For most of us, the gold mine we keep searching for is not always in a new breakthrough.


It’s about reaping more from opportunities that surround us. Instead of worrying about missing an opportunity, why not take full advantage at some of the opportunities right under our nose?

This sounds like a repeat from Friday’s “Pat on the Back”. It’s something I am coming to understand more all the time.

Look closely at what you are doing. Stop chasing the end of the rainbow. Make the most of all the opportunity around you!


Introducing: Kitsap Business Forums


I have been working with the Silverdale Chamber of Commerce to develop a monthly business forum. We have assembled a great group of experts in every business aspect you can imagine: marketing and sales, operations, human resources, accounting, strategic development, and many more. This will help anyone who owns or operates a business to grow and succeed.

The structure for the forum is simple. Experts will present briefly on a topic with easily implementable strategies and suggestions. The floor will then be opened to allow for open conversation.

Our first forum will be an incredible panel of business professionals. It will be held January 22nd from 7:30 AM – 9:00 AM at 2011 NW Myhre Rd in Silverdale.

I hope to see you there!

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