Get Clear About Your Product Marketing
Often we get so caught up in the technical aspects of our service or product, that we forget what problem it solves for our customer.
In order for you to communicate clearly with your customers through your marketing and sales, you have to become clear about three aspects of your product:
- What is the problem that you solve and what are the benefits your customer receives?
- What is the experience that your customer can expect?and
- How can you consistently deliver that benefit and experience?
Get clear on these, and you’ll begin to see how much better you attract your ideal customers.