How many marketing methods do you have spinning right now?
About a year ago, I met with a successful business owner. As we started talking about his marketing, the list of systems he had working for him kept getting longer and longer. He had about 15 methods that all were bringing him highly qualified leads.
While there were some systems he recognized that needed some tweaking or refreshing, he had approached me because his client base was becoming too big and he did not like turning people away that he could help.
Nice problem to have.
So how do you get so many plates spinning at one time?
The short answer is one at a time.
But its not always that easy.
Business leaders are frequently bogged down with too many ideas, unsure of the best place to start with each idea, and often dissatisfied with partially (or poorly) completed projects.
Really, a marketing plan is meant to clarify all these ideas and half-completed projects. You start with creating a schedule of projects that will create several promotion systems to get your target market’s attention, qualify customers, and move them to the sale. Many of these promotion methods converge into a single sales process called a funnel.
Tis the season to review how your 2013 marketing did and develop your marketing plan for 2014.
To get a jump on the process, I will be holding a Marketing Plan Starter webinar on October 18th at 12:00.
Be part of it and sign up here.
You can also email me with questions at dmitchell(at)boommybusiness.com.