There is something in the business building and advising industry that many coaches, consultants, and gurus know. It’s a dirty little secret that keeps many clients and “followers” constantly on the hook for more.
I have been victim to it and I am sure some of you have, too. It’s all because of one tendency many of us have. We all tend to seek education – expanding our knowledge of the world or techniques that will move us forward.
Education and developing your abilities is great and very important. However, few actually implement. Of those that implement, fewer implement well.
Here are the biggest trip-ups I see and what business leaders tell themselves:
- Silver Bullet – “There has to be a secret out there. If I can find the one trick that is going to transform my business, my life will improve dramatically.”
- Strategy of the Week – “Hey! There’s something I haven’t tried yet. I think I will give it a shot. All the other things I have going on can wait.”
- Failure to Launch – “I want it to be just right before I put it out there.”
- Overwhelm – “I have so many ideas, I can’t seem to decide which one to do.”
Now since I have diagnosed the problem, here are the remedies:
- No Silver Bullets – There are as many paths to success as there are definitions of success. The key is measured implementation of one sound strategy.
- Follow Through – Constantly changing tactics and strategies is going to get us no where but with a shop full of half-completed projects. Pick one and stick with it until it is operating on auto-pilot
- Just Put It Out There – A friend of mine told me recently that “version one is better than version none.
- Get Organized – Most people who talk about having too many ideas never write them down and therefore cannot prioritize them. Keep a notebook of ideas handy and write down anything you come up with. When putting together an annual plan, prioritize them and pick only the ones you can implement well.
Much of my time as a coach is not spent in education (though there is some of that). Most of what I do is help people get past the challenges they face above. You know what should be done, they have tons of ideas. But you have not figured out how to implement well.
Sometimes it’s just about picking something and implementing and re-implementing until it works.