Google, “How to get more Facebook Fans” and you will get thousands of articles. With all the information out there, you might expect all business owners to have thriving Social Media presences. Sometimes, however, that just isn’t the case. Without knowing it, you may have broken some unwritten rules of etiquette. Here are a few I have discovered in my experiences that might be affecting your efforts.
- Starting a page, inviting friends with NOTHING TO SHOW! Personally, if I am going to like a new page, I would be much more likely to join an active community – or at least one that has the appearance of community. Be sure to populate the page with articles, information, blog posts, etc. to show new viewers what they might expect from liking your page.
- Starting a page, inviting friends and NEVER posting. Because a Facebook page is all about engagement and creating community, you MUST be active. Daily posts are a good standard, and a great habit to develop.
- Over inviting, when you are holding an event. When you are having an event, create an event and invite those people who might be able to attend. And, by that, I mean – if you are having a networking event in Seattle, don’t invite your friends that live in Albuquerque.
- Over promoting when you are holding an event. Something that starts to look like spam is when you send multiple Facebook messages, or post on multiple friends walls. Be warned as you can easily be reported and lose posting privileges.
- Using only your personal page to post your business information. Not only does using your personal profile for your Business violate the Facebook Terms of Service, but it’s also just downright annoying if all you ever share is business information. A Business Page is the perfect place to share sales, new products, etc.
- Using only tools to post. Studies have shown engagement on Facebook decreases by over 70% when you use tools anyway. If you want to engage with your Facebook audience, come to Facebook! Feel free to use tools to post to Twitter and LinkedIn! People aren’t necessarily expecting to have a conversation on those platforms.
- Creating more pages than you need. I have one connection that starts a page for every activity she participates in and then bombards her friends with invitations to like each page.
- Posting the same exact message from your personal account and your business page. Once in awhile, this may be acceptable, but I’ve seen people (who use automators, mostly) who do this with every post. Chances are, they will unlike your page, block it, or unfriend you entirely. None of those are great results for anyone hoping to grow their business.
If you wouldn’t do it in real life, it probably isn’t good for Social Media. Just think of any of these above things in a party setting…wouldn’t that be bizarre? (But, it might make you smile right now just thinking of it.) How do you react when you see content and activities like this? I would love your feedback!
Tracey Warren is a Social Media Expert and owner of Ready Set Grow Marketing. You can read more blog posts from her at http://www.readysetgrowmarketing.com/news