Stop Leaking

By October 15, 2012Marketing, Time Management
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“One leak will sink a ship: and one sin will destroy a sinner.”

 

John Bunyan (1628-1688)
English Christian Writer and Preacher

 

I’ve been thinking quite a bit lately about leaks. Businesses are full of leaks.

  • Lost Leads
  • Return Customers
  • Expenses
  • Extra Product
  • Time
  • Effort

 

So I think for the next few emails, I will expound on these leaks and look for ways to overcome them.

 

Let’s talk about lost leads, first. Often we talk about customers and putting them into a funnel. We identify who they are and then strategically move them through the process. The idea being that eventually everyone who starts in your funnel will move down.

 

What this concept lacks is the fact that leads and potential customers choose to leave the funnel for a variety of reasons.

 

Before you can create the systems to catch and keep these leads, you have to first understand who they are and why they leave. Just talking to lost leads may get your wheels turning on how you can capture them.

 

Bonus Tip: Sometimes just calling them is enough to get them back into the funnel.