What a Succesful Business Looks Like

Success in business is defined by the measures you put on it.
Success in business is defined by the measures you put on it.

Stop chasing the horizon.

Almost everyone wants to be successful. I say almost because I have met many that would be content without it.

 

Most people look back over a day or a week and see all the things they didn’t accomplish or complete. Or they look at the mile marker they had set and measure the distance between where they are and where they believe they should be. They measure their success by what the didn’t accomplish – which only discourages them.

 

Most people don’t know how to measure success.

 

I once heard Dan Sullivan, the creator of Strategic Coach, explain that success is like the horizon: you can never really “arrive.” 

I feel that it is much easier to set a mile marker and see how much closer you can get to it than yesterday. Don’t measure the distance left – look back at the distance you covered and the obstacles you passed.

 

What are you mile markers? 

 

When working with new clients, I often find they are not keeping track of how they are winning. Most are balancing the books on a regular basis – but they cannot tell you their margins, their COGS ratios, or what it costs to provide their service. A budget is the first mile marker you business should put in place.

 

The other problem I see is that many chase the wrong mile markers.

 

Define what your mile markers are. Make sure they are going to lead you to the right horizon. Then when you measure your progress towards success, consider the distance and the victories. You’ll be surprised.