“Half the time men think they are talking business, they are wasting time”
Edgar Watson Howe (1853-1937)
We leak quite a bit of time. How much of your effort is not bringing you the results you desire?
I was once coaching an individual about his business. I was volunteering for a business incubator and had discovered that he had very little revenue and faced the possibility of losing his home. When I asked him what he planned to do for the next two weeks, his response was: “Work on my website.”
“For two weeks? How are you driving people interested in your service to your website? What are you doing to convert website visitors to customers? What you have is a revenue problem that can best be resolved with a little more shoe leather. Since you do not have the money to spend in advertising, you are going to have to distribute flyers, knock doors, subcontract or get a job.”
What in your business are you doing that does not have a clear method of moving people through the stages of service?